Presentation
Maturity as a creative driving force

Paco Roncero will discuss how his work has matured as a creative force, explaining his shift in perspective from viewing creativity as the need to create more dishes, use more techniques or achieve greater complexity, to conceiving the restaurant as a whole, with the produce, customers, team and overall experience at the centre.
He will demonstrate this approach by presenting his latest menu, which draws inspiration from Madrid. This menu showcases his integration of technology, artificial intelligence, and 3D printing as tools that support the creative process while ensuring they never replace the chef’s expertise, judgement, and, above all, eye.
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